John Friedman Alice Kimm Architects bring joy and understanding to people’s lives through design that communicates and inspires, expresses identity, and encourages social interaction. The firm’s design process involves intuition and play, but relies also on close analysis of each project’s physical and cultural context, as well as its function, program, and the underlying intentions of those who initiate it. Our work for the firm included multiple brand work sessions and a collaborative process, resulting in a brand identity which differentiates the firm, by getting to the core of who they are and what they believe.
You may also like
Harnessing design's power for quantitative results
"Just cut to the chase!"
Taking a spa brand beyond the spa
Expressing the promise of exceptional healthcare
Helping a luxury salon become a brand
A timeless solution for a jazz icon
“As little design as possible”
Thinking small
Standing out in a noisy marketplace
Environmental Branding at Caltech