John Friedman Alice Kimm Architects bring joy and understanding to people’s lives through design that communicates and inspires, expresses identity, and encourages social interaction. The firm’s design process involves intuition and play, but relies also on close analysis of each project’s physical and cultural context, as well as its function, program, and the underlying intentions of those who initiate it. Our work for the firm included multiple brand work sessions and a collaborative process, resulting in a brand identity which differentiates the firm, by getting to the core of who they are and what they believe.
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