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Green Hasson Janks is one of the largest independently owned accounting and business management firms in Los Angeles. We were tasked to position the firm, craft a brand identity and implement the identity across all media. Our positioning centered around the idea of collaboration. To communicate this we developed a symbol based on an ampersand to be use on all communications. We also modified the name of the firm from Green Hasson and Janks to Green Hasson Janks &...