Whether it’s having a meal delivered or ear-ing a few extra bucks picking it up for some-one, Foodida makes delivering fast-food easy for everyone. Besides Brand Strategy and Identity, we had a front seat in developing, architecting and designing this crowd sourced App. The functionality included an interface which toggled between ordering (white background) and delivering (black background). Foodida’s idea to “gamify” the process through points and contests, added to this uniquely engaging user experience.