The retail marketplace for skincare is not for the faint of heart. It's littered with brands screaming for attention with false promises and miraculous claims.
Derma e has produced technically advanced solutions with powerful, clinically proven ingredients for fifteen years. Their no-nonsense approach and culture was reflected in a brand promise that we called “straight talk.”
Our challenge was to retain as much visual equity as possible from the original packaging, while moving the brand forward and expressing an articulated brand promise. We proposed a clear, functional system where products were easy to understand and created a unified presentation at point of purchase: a no-nonsense approach to expressing the “straight-talk” promise.