The Palm Springs Navigation Center offers the unhoused a low barrier, service-enriched shelter focused on transitioning people into permanent housing, providing temporary living facilities and connecting them to vital services. The center will utilize a “Housing First” model to move clients into long-term housing solutions. Centered around the idea of a "fresh start," we collaborated with John Friedman Alice Kimm Architects to develop an integrated Environmental Branding program, including both Identity Design and Environmental Graphics. The goal was to create a unified, positive and uplifting experience — in keeping with the Center’s long-term mission.