Since Benjamin Salon first opened its doors in 2012, it’s become one of Los Angeles’s most premium—and comfortably aspirational — haircare destinations. The company is leveraging their success and developing substantial expansion plans: from the opening of a new downtown Los Angeles salon, to future product launches, and beyond Our services included positioning, competitive audit, messaging, creative strategy and brand identity.
You may also like
Teaching children about Butterflies
Harnessing design's power for quantitative results
Green Hasson Janks
“As little design as possible”
Branding a communications platform for small groups
Reinventing India's oldest fountain pen brand
Creating a brand that stands out, by blending in
Raising the elegance level for a fashion brand
Building an architect's brand
Environmental Branding at Caltech