Identity systems include:
At Facility, we've design and implemented hundreds of design systems
From there, we translate your Brand Promise into a proprietary, visual language. We develop a set of elements that are the building blocks of your identity.
The promise summarizes the essence of an organization: what it stands for, how it’s distinctive, and why anyone should care about it.
Values are principles that govern how people behave and make decisions. They represent fundamental beliefs that are shared by people in the organization.
Voice defines the way the organization speaks to its constituents. It is the fusion of content, values, and tone, and provides criteria against which all communications are measured.
We start by understanding the essence of your identity, the promise that you make about who you are and what you do as an organization. Adhering to your brand promise allows you to communicate to your audience with clarity of vision. It is the first step in expressing your identity.
Using the identity elements as the basic building blocks, we expand the identity to all of your particular brand touchpoints. This builds a holistic expression of your brand, with everything Working together.
Identity elements include:
The Brand Promise is a filter for identity, communications and action:
1 Brand Promise
2 Brand Identity
Name, Logo, Tagline, Design Systems
Marketing, Public Relations