Process

 

It all starts with the brand. It drives our thinking no matter what stage we enter an engagement. We understand strategy and the role it plays in the creative process. We embrace it, develop it and express it.

 

 

Identity systems include:

Packaging

Web/Interactive

Print materials

Advertising

Vehicles

Signage

Uniforms

Environments

 

At Facility, we've design and implemented hundreds of design systems

 

Identity Elements

From there, we translate your Brand Promise into a proprietary, visual language. We develop a set of elements that are the building blocks of your identity.

 

Promise

The promise summarizes the essence of an organization: what it stands for, how it’s distinctive, and why anyone should care about it.

 

Values

Values are principles that govern how people behave and make decisions. They represent fundamental beliefs that are shared by people in the organization.

 

Voice.

Voice defines the way the organization speaks to its constituents. It is the fusion of content, values, and tone, and provides criteria against which all communications are measured.

 

Brand Platform

We start by understanding the essence of your identity, the promise that you make about who you are and what you do as an organization. Adhering to your brand promise allows you to communicate to your audience with clarity of vision. It is the first step in expressing your identity.

 

Identity Systems

Using the identity elements as the basic building blocks, we expand the identity to all of your particular brand touchpoints. This builds a holistic expression of your brand, with everything Working together.

 

 

Identity elements include:

Name(s)

Logo(s)

Imagery

Color

Typography

Graphic Motif

Format

Messaging

 

Brand Platform

Identity Elements

Identity Systems

The Brand Promise is a filter for identity,  communications and action:

 

1 Brand Promise

 

2 Brand Identity

   Name, Logo, Tagline, Design Systems

 

3 Communications

    Marketing, Public Relations

 

4  Actions

   Behavior, Operations

Process

 

It all starts with the brand. It drives our thinking no matter what stage we enter an engagement. We understand strategy and the role it plays in the creative process. We embrace it, develop it and express it.